How to kickstart your freelance writing career online
The idea of being an online freelance writer is rather romantic. Spend your days working out of your home or choose a coffee shop as your office, exploring the world through words, and most importantly – getting paid.
These goals for your online freelance writing career are achievable – I’m sat outside in our sun soaked garden as I write this with plans to cut the day short and go to a jazz gig this evening. It’s a challenge to get to the point of being a freelance writer, but it’s also a feasible online job to aspire to, especially if you adopt it as a side hustle first.
As a freelance writer, making a career and a decent income, I’m going to impart some wisdom. A lot of it will be “do as I say, not as I do”, since my route to writing was a little unconventional. There is a well-trodden path into this online part-time job, and you can even make it full -time if you want.
Here, I’ll share with you:
- The initial steps you should take to learn your craft
- Things you need to know about before starting out
- How to build a portfolio and reputation as a writer
- Different ways to make money as a writer online
And explain what I did and why it might not be the best example to follow.
Head Straight To...
How Do You Start A Freelance Writing Career?
For me, I fell into it. I was working as a teacher in Vietnam and the school suddenly decided they would close over Christmas, after all. With three days free, a dog that I was looking after, and a freezing Hanoi winter outside, I decided to sign up to a freelancing platform.
I’d had dreams of writing as a kid, knew I had a way with words since I had a background in politics, and a friend who was working freelance writing online. In my mind, I was set.
Please don’t follow this example! Learning things the hard way is, well, hard. Here’s what I would have done if I had actually thought about it.
Choose Your Niche
Having the thought “I want to make money writing online” is great, but how are you going to do it? There are lots of different areas you can write in, known as niches, as well as different styles of writing – it’s not just fiction or non-fiction anymore.
Understand what you want to write about. What are you interested in? What are your skills, qualifications, and work background? You’re much more likely to get work writing about something you have real world experience in. Niches such as travel, life coaching, consumer technology, and ecommerce are popular, but there’ll be websites in every field that need writing.
Once you know what to write about, next is how you’re going to slot into that niche. The two basic types of writing for the internet are:
- Copywriting – this is marketing writing; your aim is to sell something to the reader and needs persuasive writing and an understanding of the product and the target audience.
- Content creation – blogs and articles fall into this category; it’s usually more of a soft sell and is used to get a website to rank on Google. More on that later.
Words are wonderful things, we can paint pictures, soar through landscapes, educate, and convince. These aims of writing don’t always come naturally. If you’re dedicated to earning extra income online with writing, learn about it.
There are a range of courses available, whether at your local college or online. Prices and time frames vary, as do the qualifications you get out of it, so choose carefully.
Rather than having to figure things out as you go, getting to grips with the concepts of what makes a good piece of writing with expert help will stand you in good stead.
There’s A New Language To Learn
Before I started freelance writing online, I had no idea about SEO, keywords, SERPs, meta tagging… These words might not mean anything yet but they will become your world when you start looking at writing as your idea to earn extra income online.
The aim of most online writing is to get a website on the front page of Google. SEO means search engine optimisation, and you use keywords in your text to try and have your work match what people are searching for online. SERPs is search engine results pages, where you see the meta tags – the two-line description below the link on Google.
This is just the beginning of understanding how to be a good freelance writer online. Learning about these and all the other SEO jargon will allow you to move comfortably through the world of freelance online writing.
How Do I Get Businesses To Pay Me To Write For Them?
Once you’ve learned the craft and begun to understand how to make your writing effective, it’s time to make a portfolio. Businesses will want to see what you’ve already written in the past before giving you a freelance contract. This is called a portfolio.
You can build your portfolio in a few different ways, and using a mix of these will get you going quicker. There’s still a lot of work that you need to put in at this point, but persevere – it’s worth it.
Creating A Writing Portfolio
- Make your own website. When you create your own site, you can do lots of different types of writing: copywriting on your home page; content creation on your blog pages; how-to guides; and product comparisons. You can show potential clients that you know your niche as well as your trade.
- Work in return for testimonials. Approach businesses that you admire or would love to work with and offer to do writing for them. Since you’re starting out, you can ask them to give you a testimonial and use their site as part of your portfolio. A job well done could result in referrals, too.
- Work on your social media presence. You can publish your own content on social media to show clients how good you are with words and how engaging your writing is – the more likes you can generate, the more they will be interested to work with you. Facebook and Instagram are good places to start, if you’re writing in business and IT niches, LinkedIn is also a good place to publish.
- Exchange your skills. Facebook is filled with groups of freelance writers and other people looking to make extra money online. If you want help to build your website, offer to write in exchange for coaching or work on your website so you have more content to show potential employers.
Finding Clients As An Online Freelance Writer
You’ve got the skills, learned the lingo, and got some proof you know how to write for the internet in your portfolio. Now, it’s time to earn extra income online. Where do you find paying customers, though?
You can check out freelancing platforms online, one of the most popular is Upwork, and there are plenty of others. Potential clients post the work they want doing and you make a proposal to work for them. These sites are very competitive and it can be hard to get your first online writing job, but keep going.
Pitching to businesses you think need your help is another way to find clients. Once you’ve understood your niche, you’ll come across plenty of websites that need polishing up or have an empty “Blog” menu tab. Write a killer pitch about why they need their website to read better and why you’re the perfect person to do it based on your portfolio.
Networking is a very effective way to find clients. Some of my most reliable clients have come from a personal recommendation from another client. Join Facebook groups where jobs are advertised and connect with professionals in your niche on LinkedIn to find out about opportunities.
Bringing It All Together
Being a freelance writer and earning extra income online is definitely a way to make money. My journey into the industry was more accidental rather than conventional, and I suggest you put together a plan rather than figure it out as you go along.
There are clear steps to take and an investment of lots of time and some money is needed. Knowing where to direct this time – in studying how to be a writer and how SEO works and then building your portfolio – will give you a faster and more effective return on your investment.
Personally, I took any gig that came along and learned on the job. It’s not easy, I wasted a lot of time on projects that had no value, and took a while to find a niche. Learn from my missteps and you will be able to kickstart your writing career online and create an online part-time job for yourself that can in time easily become a career.
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